AI Generative Content Guidelines


Cavan accepts AI-generated content, as long as it meets our quality, legal, and technical standards.

By submitting AI-generated content you warrant you have the rights to resell and license the content for commercial purposes. It's your responsibility to review the terms of generative AI tools you use, to confirm this is true before you submit any AI-generated content.


  1. Choose the AI submission path at the start of your submission
  2. Cavan Pros must be opted into micro to submit AI content. (All free Cavan accounts are already opted-in to micro)
  3. AI content depicting a real person or place must have a proper model, or property release.
  4. Create work that fills known content needs (Creative Briefs can be found here). Carefully select only images which provide unique value to the collection.
  5. Maintain high quality. Check your submissions carefully to make sure the rendering of anatomy and other aspects is intended and relevant. AI often gets things wrong - Look out of funky teeth, hands, eyes, human proportions, 3 legged chairs, things with known numbers of things, like keyboards, the American flag, etc. etc.

Things To Avoid

  • Don't submit works depicting identifiable property, or people, without a release.
  • Don't submit any Generative AI content as "Editorial Content" it will be rejected
  • Don't submit works of "newsworthy events" and do not tag content with current event tags - AI is not real and can not depict the news.
  • Don't submit works with badly rendered parts, like hands, teeth, weird proportions, and other common AI mistakes.
  • Don't use an image you don't have the rights to as a parameter for your generative AI prompts.
  • Don't iterate or generate from other people's AI works. Start from your own unique prompts.
  • Don't describe or depict subjects or locations in ways that may mislead buyers. For example, don't create a beach shot and say it's Fuji, Bora Bora, and the Caribbean. You can pick one and carefully create content relevant to the actual place, but it can't be two places at once. 
  • Don't spam the submission with multiple variations of the same prompt. Submit unique and relevant content. AI outputs are infinite. Part of the art of using AI is carefully curating the results. Read our Spam Guidelines here.

Model & Property Release Requirements for Generative AI Content Depicting People

Any content created with generative AI tools that depicts, is based on, or is intended to portray an identifiable person requires a model release. For example, if you upload a photo of a real person as a prompt, name a specific individual in the prompt, or include prompt keywords intended to instruct the generative AI tool to draw a real person.

  • Don't submit works based on real people, or property, unless you have a valid release for that person, or property. Learn more about releases.
  • Don't submit work created with prompts referring to people, places, or property unless you have the legal right to do so (e.g., via a model or property release). For example, don't include other artists' names, notable people, or famous characters/brands in your prompts.

More in Submitting

We are here to help. Use our guide to find your answer or submit a question and our team will help.

Submit A Question